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We were the first to sell diamonds online in 1999. And today Blue Nile is the world’s largest online jeweler
What We Believe
Expect 3 things when you shop at Blue Nile.
Know What You’re Buying
From how-to guides to a real live person to talk with, we’ll share everything you want to know about your diamond.
Expect Lower Prices
You should not pay a premium to own a high-quality diamond. Because of our disruptive business model, we pass the savings on to you.
Always Have The Best
We carry the world’s top diamonds and require the industry’s toughest quality standards to ensure a lifetime of value
Shop With $20 On Us
Sign up for our emails and receive $20 to shop now, as well as access to exclusive email-only offers and previews.
Recently Purchased Engagement Rings
Find inspiration for your engagement in our gallery of one-of-a-kind customer creations, including full 360° videos.
Make your moment memorable with our exceptional men’s and women’s wedding ring collections.
Preset Engagement Rings
Keep it simple with our Preset collection. Our best-selling styles and carat weights ship in just 24 hours.